Miss Dee’s Nordic takeover of the UK online jewellery shopping scene


Scandinavian-style jewellery has seen a surge in popularity among UK shoppers thanks to Czech crystal brands such as Miss Dee jewellery, which is carried by official retailer Ophelia.

The Miss Dee fashion jewellery range includes necklaces, bracelets and earrings that are plated in silver or 14-carat rose gold, and all feature the brand’s iconic narrow heart.

For those looking for a more discerning take on bling costume jewellery, Miss Dee is the ideal choice – offering clean Scandinavian modernist designs with just the right amount of sparkle!

Created by Swedish sisters Pia and Eva in 2005, the Miss Dee brand is a popular Nordic export that has achieved cult status in the UK over the past decade.

With Brits embracing all things Scandinavian – including ‘Nordic Noir’ TV dramas such as ‘The Killing’ and ‘Borgen’, as well as the Danish concept of ‘happy living’ known as Hygge – Miss Dee is taking online jewellery shopping in the UK by storm!

There’s a Miss Dee handcrafted jewellery design for every fashionista…

For a classic preppy, girly or sophisticated look, choose from the ‘fashion’, ‘heart’ or ‘modern’ chains. Fans of editorial-led trends such as ‘sports luxe’ can express their signature style with a punchier ‘rolo’ or ‘knot’ chain.

All types of chain link in the collection are available in both the necklace and bracelet ranges, which can be paired with matching Miss Dee earrings to make a gorgeous heart jewellery set.

Tying previous collections to the current one seamlessly, Miss Dee’s signature heart emblem can be found on every piece – making this collection a must-have for fans of heart-shaped and love heart jewellery.

The meaning of a heart necklace, bracelet or earrings is usually friendship, familial or romantic love – making Miss Dee the perfect gift to show how much you care! A popular ‘gifts for her’ choice, Miss Dee is a go-to brand for bridesmaid jewellery, Valentine’s Day, Mother’s Day, Christmas and anniversaries.

Buying yourself beautiful accessory jewellery is also good self-care, which is THE latest wellness trend to watch out for – and take part in! More than half of millennial women made self-care their 2018 New Year’s Resolution, which includes indulging in the occasional feelgood splurge.

You don’t even need to wait for payday, with prices starting from just £13.99 for the Miss Dee Boden Heart Silver Plated Stud Earrings; £22.99 for the Miss Dee Boden Heart Bracelet Silver Plated with Rolo Chain; and £26.99 for the Miss Dee Boden Heart Necklace Silver Plated with Rolo Chain (52.5cm).

At price points like these, Miss Dee delivers serious value for money to online jewellery shoppers in the UK when compared with costlier Czech crystal brands such as Thomas Sabo, Swarovski and Pandora.

Fashioned from non-allergenic materials including high-quality brass, the Miss Dee silver or rose gold-plated jewellery collection is nickel-free and embellished with diamante designs for everyday luxury.

Perfect for accessorising that day to night outfit, Miss Dee is equally at home as an evening costume jewellery look, or when styled with casual daywear.

Miss Dee is also the best brand to tap into THE hot jewellery trend for 2018 – layering chunky chain-link bracelets and crystal pendant necklaces. It’s a look that takes its cue from the modern-day hip-hop scene (think Beyoncé in the video for her smash-hit single ‘Formation’), but that has been toned down and reimagined by fashion bloggers and Instagram influencers.

Whatever way you choose to wear Miss Dee, one thing is certain… The accessory jewellery brand has successfully married Nordic heritage and design with high-quality materials and handcraftsmanship. Who wouldn’t want to wear something beautiful from the happiest place on earth?